The Trust Barometer
Tonia Ries has more than 30 years of experience in marketing, research, strategy and media. She is Executive Director of Intellectual Property for the Edelman Trust Institute, Edelman’s center for the study of trust and a learning laboratory for trust building between companies, institutions, brands and people. Her role includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands.
It was great having Tonia join me today to discuss the findings from their Trust Barometer research, and learning that the most trusted source for people is their employer. Tune in to this conversation as we discuss the impact of information distribution, dealing with the ‘infodemic’, how we can all build good information hygiene, and what leaders can do with their organisations to reconnect with their communities.