Optimizing Content for Audience Trust
Helen Havlak, Vice President of The Verge, shares how the organization has built trust through different forms of content over the years. The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience. The Verge reaches 55MM+ US readers and millions of subscribers across YouTube, Instagram, Twitter, Facebook, and email. Helen oversees strategy, operations, growth, product, editorial planning, analytics, and audience development.
In this conversation, we discuss public ethics policies, the power of podcasting and audio, The Verge’s ‘jobs to be done’ framework, and how “it’s never a dull moment to be a digital media company”.