Joost de Valk on the Trusted Web

Why Search Engines are Essential in enrolling the Trusted Web

Actively advising us at the Trusted Web and WordProof is SEO legend Joost de Valk. He and his wife Marieke dedicated their carreers to making the web a better place with the tools they build and educational content they spread at Yoast. Today over 11 million websites use Yoast SEO, roughly 16% of all websites online.

In Q2 of 2018, Sebastiaan van der Lans and Joost de Valk discussed how blockchain timestamps can enhance the level playing field in search.

“I didn’t like blockchain at all by then. The technology to me really seemed like a solution searching for a problem”

Today, Joost de Valk is actively advising WordProof – one of the first timestamp companies that strongly focuses on open-source – and the Trusted Web.

Furthermore, Marieke van de Rakt and Joost de Valk, founders of Yoast, took a stake in the company WordProof.

They joined forces in making timestamps part of the language that search engines use to understand information online: / Structured data.

Sebastiaan van der Lans had the opportunity to sit down with Joost de Valk and share visions on what the internet should look like, how open-source timestamps are a massive building block for solving the issues we face today and why it matters to timestamp as soon as possible.

Enjoy the webinar, and start time-stamping today as it really makes massive sense to be among the early ones using it.

After all:

  • You can timestamp your old content, but can’t predate timestamps themselves.
  • Timestamps ARE backward compatible, thus timestamping early truly gives you a competitive advantage.
  • See timestamping your content early as buying a premium domain name 20 years ago. It’s affordable while it results in massive benefits in findability later.